Perrigo’s Consumer Health Brand Talk Gets An Executive Voice With First Brand Chief Appointed

David Ball moves from Bayer’s North America business to be Perrigo’s first chief brand and digital officer. He joins CEO who also moved to Perrigo from Bayer with decades of branded product experience.

• Source: Shutterstock/Citeline

Perrigo Company PLC for nearly a decade has often talked about making consumer health national brands a key sales driver rather than relying largely on generic equivalents of OTC drug brands.

The Dublin-based firm has been walking the walk on the talk by launching multiple brands, most notably and most recently...

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