When Google launched a health care company, Calico, in September 2013, few Big Pharma CEOs appeared to flinch. Google’s venture – its second foray into health care, after a first flop in 2011 – doesn’t present an immediate threat to pharma margins. But it symbolizes a bigger trend that is transforming the health care landscape, and pharma’s role within it: the rise of digital health.
The term is used broadly to encompass all technology-driven innovation applicable to health care, from consumer-facing mobile apps and monitors,...
