By Wendy Diller
Pharma is having a Scylla and Charybdis moment. The relentless onslaught of patent expiries means cheap generics are available, even...
Biopharmaceuticals Beyond The Drug: Changing Pharma's Value Proposition
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Responding to a convergence of a changing market and shifts in technology, pharmaceutical companies are exploring ways to enhance the value of their products and find new opportunities beyond their core molecule-driven businesses.
Candid conversations with C-suite leaders.
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