Four Digital Saviors Of Indian Pharma During COVID-19

New Guidelines Aid Telemedicine

From digital marketing to payment systems, electronic solutions are aiding Indian pharma to ensure business continuity during the lock-down. As new guidelines spur adoption of telemedicine and digital tools connect a company to its distribution chain and healthcare professionals, experts say some changes are here to stay, while others might not stick.

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Digital Solutions Are Aiding Pharma During A Lockdown • Source: Shutterstock

As private clinics shut down across India, patients couldn’t get to healthcare facilities due to strict restrictions on movements and hospitals were hit by a government-mandated cessation of elective procedures as well as incidences of COVID-19 among staff. The pharmaceutical industry has witnessed an unprecedented crisis during the pandemic-led lock-down in the country.

Acute and sub-chronic segments saw a sharp dip in sales while the chronic segment also suffered. A report on the...

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