Novartis AG’s lung cancer treatment ceritinib has been in the spotlight in India following a hotly contested patent infringement case against local firm Natco Pharma Ltd. Now, an interesting pricing scenario playing out for the product has highlighted the discounting approach and business strategies of e-pharmacies in the country. [Sidebar#SC125578]
Launched in May 2016, Novartis’s ceritinib - sold as Spexib in India (Zykadia internationally) - was recently listed at INR2,416...







