How To Deliver Your China Growth Story: Trends To Watch

Caught between a grueling centralized bidding process and now potentially in trade war crossfire, foreign pharma firms have a lot on their plates in China. To succeed in this highly uncertain environment, observers point to the need to pursue excellence in multiple areas: product launches, medical coverage, the broad market and digital health.

Forbidden city, Beijing
TRENDS TO WATCH TO MAINTAIN CHINA GROWTH • Source: Shutterstock

Barely a day goes by without major developments coming out from China, and an escalating trade dispute with the US and a slowing domestic economy are among the most recent headlines. For the pharma sector, the rapid roll-out of a massive centralized bidding scheme in major cities is adding to the growing list of operating uncertainties.

Although pharma companies have so far largely avoided the impact of the brewing trade war between the world’s two largest...

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