Unilever PLC’s Dove and Baby Dove brands continue tackling prominent social causes with a vow to be responsible about representing women realistically in advertising in the age of AI and a renewed commitment to closing the Black maternal care gap.
In 2004 when Dove launched its Campaign for Real Beauty, only 2% of women considered themselves beautiful, leading the brand to examine the cosmetics industry’s potential role in the problem by setting unrealistic beauty standards in advertising.
Over 20 years, Dove has challenged itself and broader industry, the media and society at large to rethink how beauty...
The Fashion Institute of Technology’s “Beauty Think Tank” provides findings from six months of consumer research to “help guide organizations through the evolving landscape of beauty and accessibility.”
In what could amount to a de facto enforcement mechanism, the new draft guidance also “strongly encourages” sponsors to share details about their diversity action plan and enrollment goals with the public.
New draft guidance on clinical trial diversity action plans pushes for disproportionately high enrollment of traditionally underrepresented groups, while also asking companies to tailor global programs to US populations and consider diversity aspects that Congress did not outline.
A Connecticut bill signed into law on 28 May requires barbers, hairdressers and cosmeticians to be educated and trained on textured hair. Niles + Chaz launches with four products designed for children with “mixed-textured hair,” while Rion Aesthetics says (plated) Hair Serum is the first and only product of its kind with platelet-derived exosomes. More hair-care news.
Marketing authorizations for OTC medicines could be rejected if their environmental risk assessments do not meet new requirements proposed within the EU pharma legislation revision. HBW Insight speaks to regulatory law experts Tine Carmeliet and Eline D'Joos to find out what you need to know about the new rules.
Consumers increasingly demand more from health and wellness brands, particularly valuing those that connect wellness with the home environment, PA Consulting's Rhea Patten explains, in this episode of HBW Insight’s Over the Counter podcast. Consumer health companies also now have a responsibility to contribute to global wellbeing, which can in turn enhance brand impact and drive business growth.
In addition to sustainability, Myers noted DEI and advancing alternatives to animal testing among key priorities for the group. “We have member companies that really lead the way on many of those. We want to be able to amplify their good work and their messaging, because they are good corporate citizens” and “it’s what consumers are demanding anyway,” he said in an interview.
