Super Bowl LVIII: L’Oreal’s NYX To Kick Off First Ad; Dove Returns With Body Positivity Message; More

L’Oreal’s NYX Professional will make its debut alongside rapper Cardi B at Super Bowl LVIII in Las Vegas on 11 February. Unilever’s Dove for women returns to the Big Game after 18 years, e.l.f. Beauty will take the field for the second year in a row, and P&G revives its ‘Battle of the Paddles.’

NYX Cardi B
• Source: L'Oreal/NYX

L’Oréal SA’s NYX Professional brand will celebrate strong women with its first Super Bowl spot in 2024, which also marks the brand’s first major celebrity partnership.

As the San Franciso 49ers take on the Kansas City Chiefs at Super Bowl LVIII, taking place in Las Vegas...

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