L’Oréal At CES 2024: CEO Keynotes As Firm Wins Seven Innovation Awards

L’Oréal CEO Nicolas Hieronimus, a keynote speaker at the Consumer Electronics Show that kicked off in Las Vegas on 9 January, discussed product innovations that won it seven CES Innovation awards, including an infrared light hair-drying device that is less damaging to hair than conventional dryers and saves energy.

Airlight Pro
Airlight Pro is easier on hair and reduces environmental impact, L'Oreal says. • Source: L'Oreal

L’Oréal SA nabbed seven CES Innovation Awards at the Consumer Electronics Show in Las Vegas 9-12 January for technologies ranging from its newly introduced Airlight Pro hair-drying tool to its Maybelline Microsoft Teams Virtual Make-Up app.

The highest number of awards the Parisian company has racked up over the 10 years it has participated in the...

HBW Podcast

Explore how consumer health is evolving. On the go.

David Ridley hosts in-depth conversations with industry leaders.

More from Digital Technologies

More from HBW Insight