Private Equity Firm Buys 20 ‘Iconic And Classic’ Personal Care Brands From Unilever After Suave Deal

Yellow Wood Partners LLC, a Boston-based private equity company that purchased Suave in North America from Unilever PLC early this year, has signed a binding offer to acquire 20 more personal care brands from the UK firm with its planned acquisition of Elida Beauty.

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Boston-based private equity company Yellow Wood Partners LLC has signed a binding offer to acquire Elida Beauty, a beauty division of Unilever PLC comprising 20 “iconic and classic” personal care brands.

The second planned transaction in a year between the companies, Yellow Wood will pick up the non-core assets including soap...

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