Dr. Teal’s Tucks In Some Melatonin Topical Sleep Claims After P&G Challenge, Keeps Others Awake
NAD Sends Questions About PDC Brands' Ad Claims To FTC And FDA
PDC Brands declines to provide support for nine challenged claims for Dr. Teal’s line of balms, lotions, oils, soaps, sprays and other topicals. It continues using those after halting use of 25 other similar claims challenged by P&G, marketer of melatonin-containing ZzzQuil.
A wellness and personal care products marketer shouldn’t sleep on the ad claims it continues using for its melatonin-containing topicals after pulling a majority of the other sleep benefit claims Procter & Gamble challenged in an industry self-regulation review.
BBB National Programs Inc.’s National Advertising Division on 6 December that PDC Brands declined to provide support for nine challenged...