Procter & Gamble researchers’ arguments shined brighter in an industry self-regulation group’s review of Oral Essentials Inc.’s claims comparing the efficacy of its Lumineux teeth whitening strips and pens with P&G products and implying “harm” linked to P&G’s formulations.
BBB National Programs Inc.’s National Advertising Division recommended Oral Essentials (OEI) discontinue advertising claims on packaging that Lumineux strips “are...







