P&G Teams With Moodify To Leverage AI In Fragrance Development

The Cincinnati-based consumer goods giant embraces digital scent creation, partnering with Moodify to incorporate “the world’s first AI-based algorithmic malodor control” in its fragrance development program.

The Procter & Gamble Company is partnering with Israeli “scent tech” firm Moodify Ltd. to integrate artificial intelligence for accelerated development of fragrances, according to a 3 October release.

"This is a significant step in our digital transformation agenda, emphasizing the use of digital tools to improve the use...

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