US FTC Collects First ‘Review Hijacking’ Bounty Against Nestle’s Bountiful Supplement Business
FTC proposes order to settle administrative complaint requiring Bountiful Company to pay $600,000 monetary relief for consumers. Order prohibits the Nestle business from using “variation” relationships in e-commerce ads, when positive reviews posted for one product may be confused with a different but similar product.
One of the oldest US dietary supplement providers, now owned by global food and nutrition giant Nestlé SA, is the target of the Federal Trade Commission’s first use of a regulation against “review hijacking.”
The FTC on 16 February announced a proposed order to settle an administrative complaint requiring The Bountiful Company...