L’Oréal Tackles Age-Old Problems With Home Hair Color, Spurred By Pandemic Demand

The French beauty giant plans to launch its Colorsonic at-home hair color device with oscillating nozzle in early 2023. L’Oreal showcased the product, along with a breakthrough hair color “reader” and custom mixing system for salon use, at the CES 2022 tech show in Las Vegas.

L’Oréal SA aims to clean up the at-home hair color experience with a device that mixes hair color and distributes it evening and cleanly to hair using an oscillating nozzle.

The French beauty giant showcased the Colorsonic product, launching in the US in early 2023, at the CES 2022 technology...

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