Perrigo Company PLC is appealing a BBB National Programs Inc. division’s review of Procter & Gamble’s challenge of a “#1 Brand” claim for Plackers flossing products, contending the decision ignored data showing the line is the market leader and conflated separate product categories.
A National Advertising Division report published on 9 December states that “equivalized” sales data Perrigo submitted to support its claim...







