E.l.f. Priming Alicia Keys Brand, Fans For Global Launch: ‘The World Is Craving A Brand With Soul’

Coming off its seventh consecutive quarter of net sales growth, E.l.f. expects big things from Keys Soulcare, its third and loftiest brand that is building an online community ahead of initial product launches and a global debut planned for the new year.

Launch Plans words stamped in red ink on yellow envelope offering advice, information

E.l.f. Beauty, Inc.’s new lifestyle beauty brand created with 15-time Grammy-winning artist Alicia Keys – Keys Soulcare – is busy growing online buzz ahead of its first product introductions planned for December and a full-scale, global launch in early 2021.

“This is not another celebrity beauty line. We see Keys Soulcare as a brand with long-term potential. Alicia is truly...

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