FTC Commissioner Proposes Making Endorsement Guides Into Rules, Seeking Stiffer Penalties

At least one FTC commissioner seems convinced that the agency’s Enforcement Guides are ripe for an update to address unscrupulous influencer marketing practices. Democrat Rohit Chopra proposes their codification into formal rules that would make violators liable for civil penalties and damages.

WASHINGTON, DC - MAY 4: Federal Trade Commission Headquarters in downtown Washington, DC on May 4, 2015.

The US Federal Trade Commission is soliciting public comment as it considers updating its “Endorsement Guides” amid increasingly problematic online marketing practices.

According to its 12 February announcement, the initiative is part of the agency’s systematic review of all FTC rules...

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