Mary Engle is retiring from the Federal Trade Commission after 30 years, including serving as the Division of Advertising Practices associate director introducing and explaining commission regulations on responsibilities for dietary supplement and other consumer product firms to support advertising claims. The commission on 21 January said Engle since 2001 has been associate director in the Bureau of Consumer Protection’s advertising practices unit. In that post, she oversaw the bureau’s work regarding national advertising policy and law enforcement, including claims made about food, supplements, alcohol, tobacco and broadband as well as digital technology marketing practices, such as native advertising and influencer marketing.
Engle has led FTC enforcement actions including against POM Wonderful LLC’s claims and other advertising for its pomegranate supplements. (Also...





