The North American trade organization’s new website offers consumers a gateway into the world of fragrance. Providing a “deep dive” into 50 fragrance ingredients, as well as overviews of perfumery, key regulations, and industry safety practices and sustainability efforts, the site extends FCA’s work to engage and inform consumers at a time of growing interest in manufactured scents.
The Fragrance Creators Association is touting its new online Fragrance Conservatory as a first-of-its-kind resource to inform the public and bolster consumer confidence in scented product use.
“For the first time, the fragrance industry is sharing its story to help consumers better understand the crucial role fragrance...