L’Oreal E-Commerce Growth Approaches 50%: ‘We Are Now Clearly A Digital-First Company’

E-commerce, Asia and travel retail continue to fuel gains at L’Oreal, which just posted its strongest first-half like-for-like growth in more than a decade. Skin care remains a key driver as well, offsetting a global slowdown in makeup that has hit the firm’s US business hardest, with little improvement expected this year.

E-commerce. Shopping cart with cardboard boxes on laptop. 3d

L'Oreal SA’s e-commerce business soared almost 49% in the firm’s fiscal 2019 first half, its strongest in like-for-like growth terms in more than a decade.

“E-commerce for us is on fire,” remarked CEO Jean-Paul Agon during the firm’s 31 July earnings call.

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