E-cigarette Market Chills: PMTA Guidance, Claims Enforcement Sought

Guidance on keeping electronic cigarettes available comes a month after medical organizations and public health advocacy groups asked agency to investigate alleged smoking cessation claims by leading e-cigarette firm. Guidance maintains explanation FDA stated in 2016 draft guidance that approval of a Premarket Tobacco Product Application depends on showing a tobacco or nicotine product has some smoking cessation-like utility.

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The US Food and Drug Administration's final guidance on keeping electronic cigarettes available comes a month after medical organizations and public health advocacy groups asked the agency to investigate alleged smoking cessation claims by a leading e-cigarette firm.

The guidance published June 11 includes an explanation on potentially applying for approval as a smoking cessation product, a designation...

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