Pepto Bismol Higher-Concentrate Dose Emphasizes Convenience, Diarrhea Relief

P&G launches Pepto Diarrhea, a concentrated version of Pepto Bismol, for consumers who want smaller doses of the product. A Liquicaps form also debuts as company plans TV as to promote launch.

Procter & Gamble Co. is expanding its Pepto Bismol brand digestive relief line with Pepto Diarrhea, a concentrated version targeting consumers seeking smaller doses and labeled to emphasize diarrhea treatment.

Pepto Diarrhea contains bismuth subsalicylate 262 mg per 10mL liquid dose, for relief of upset stomach; original Pepto-Bismol formula liquid...

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