Bayer's Consumer Health Struggles Continue In Q1, But The Firm Insists It's On The Right Track

 
• By Tom Gallen
  
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Bayer Consumer Health's sales declined at a single-digit rate in the first quarter of 2019, as the business continued to battle challenges in Europe and the US. Undeterred by this slow start to the year, the German firm says Consumer Health's performance will begin to turnaround in the coming months. 

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• Source: Bayer

Continued trials and tribulations in Europe and the US saw Bayer AG post Consumer Health sales down by 1.4% – adjusted for currency and portfolio effects – to €1.40bn ($1.56bn) in the first quarter of 2019. Despite the negative growth, the German firm insisted Consumer Health’s performance in the three months was in line with expectations, and confirmed the division’s guidance for the full year.

Reviewing Consumer Health’s first quarter by reporting region, Europe/Middle East/Africa struggled most in the three months, posting sales down by...

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