NiQuitin 'New Year, New You' Campaign Returns With Real-Life Quitter Testimonial

Perrigo's 'New Year, New You' UK campaign for its smoking cessation brand NiQuitin returns in 2019 with a new 'real life quitter' television spot. 

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Many consumers will try to give up smoking for New Year • Source: Shutterstock

Perrigo is putting £1.3 million (€1.44 million) behind its NiQuitin smoking cessation brand at the beginning of 2019 to help UK consumers keep their New Year’s resolutions to give up smoking.

“The New Year is the biggest entry point for people to start quitting,” noted Holly Turner, senior marketing director at...

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