Coppertone, Dr. Scholl’s On The Block As Bayer Narrows Consumer Health Focus

Bayer will sell Coppertone sunscreen and Dr. Scholl’s foot care brands to focus on growing its core consumer health brands. Although the plan represents ‘failure” in turning around sales for both brands, it is a ‘sensible’ move, say analysts.

Brainstorming Group of people Working Concept. Business team brainstorming. Marketing plan researching. Paperwork on the table, laptop and mobile phone.

The Coppertone sunscreen and Dr. Scholl’s foot care brands are not good fits in the product portfolio Bayer AG built as it planned to become the global consumer health care market leader, says the German firm.

Bayer on Nov. 29 said it is pulling the plug on its attempts to revive Coppertone and Dr. Scholl’s sales...

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