P&G Grooming Quits Counting Blades, Innovates In New Directions While Battling DTC Disruptors

In the six years since Dollar Shave Club’s viral video and pioneering business model upended the men’s razor market, P&G’s grooming business has been scrambling to reestablish itself and win back market share. The division’s first-quarter results suggest that its fresh innovation approach, updated messaging and direct-to-consumer investments are paying off, though significant competitive challenges remain.

Business development idea and developing industry success through creative invention as a light bulb evolving to a gear shape as a 3D illustration.

Procter & Gamble Co.is making marked progress in its Grooming business turnaround, but global division President Gary Coombe cautioned investors Nov. 8 that “it’s just the start” on a road that is likely to have continued bumps ahead.

“We're growing sales, we're winning share and we are creating value in the category,” he said during P&G’s Investor Day...

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