In the six years since Dollar Shave Club’s viral video and pioneering business model upended the men’s razor market, P&G’s grooming business has been scrambling to reestablish itself and win back market share. The division’s first-quarter results suggest that its fresh innovation approach, updated messaging and direct-to-consumer investments are paying off, though significant competitive challenges remain.
Procter & Gamble Co.is making marked progress in its Grooming business turnaround, but global division President Gary Coombe cautioned investors Nov. 8 that “it’s just the start” on a road that is likely to have continued bumps ahead.
“We're growing sales, we're winning share and we are creating value in the category,” he said during P&G’s Investor Day...