P&G To Disclose Fragrance Ingredients Portfolio-Wide By 2020

NGOs are trumpeting P&G's fragrance disclosure announcement as a major victory for public health and a turning point for the entire consumer products industry. The initiative, which follows a similar move from Unilever in February, will provide visibility into fragrance formulae across more than 2,000 P&G products.

A female(woman, girl) two hands hold and open the empty(blank) black box isolated white, top view at the studio.

Procter & Gamble Co. is expanding on recent ingredient transparency moves with plans to disclose all fragrance chemicals across its portfolio that are present in products at levels of 0.01% or more.

The initiative is slated for completion by the end of 2019.

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