Procter & Gamble Co. is touting its new DUO dual-sided body cleansing buffers – available across the firm’s Olay, Old Spice and Ivory brands – as “the first new cleansing form to be introduced in 20 years based on evolving customer habits.” According to a 2015 study, 44% of women and 34% of men say they use both a bar and body wash in the shower to ensure that their skin is getting both a deep, exfoliating clean and a soft, nourishing treatment. Designed to streamline such routines, the DUO line “unites the clean of a bar, the care of a body wash and the experience of a puff to give users a multi-sensory, best of all worlds’ experience,” according to the company’s Feb. 7 release. Users are instructed to simply add water – which activates DUO’s inner cleanser for a “rich, bubbly lather” – alternate between the puff’s scrubby side and smooth, conditioning side, and then hang the puff to dry when they’re finished. DUO buffers feature the most popular scents from Olay (Soothing Orchid & Black Currant) and Old Spice (Swagger and Pure Sport), as well as a new Ivory scent (Refreshing Clean). They sell in mass retail doors and online for $9.99 to $12.99.
Unilever’s Dove unit is gunning for Procter & Gamble Co.’s Head & Shoulders outfit with the launch of a DermaCare...
