L’Oreal’s Digital Investment Grows With Partech Ventures Partnership

The French beauty leader is committed to integrating digital into the heart of its business and recognizes that infusions from external innovators are vital to keeping the system pumping. The firm’s investment in a tech- and digital-focused fund managed by Partech Ventures will connect it with startup technologies and services “that can transform people’s relationship to beauty.”

Newborn little yellow chicken in the incubator

L’Oreal S.A. expects its investment in an early-stage Partech Ventures fund to plug it into emerging digital innovations at the startup level, keeping the French beauty giant at the forefront of trends in the sector.

Announced Dec. 27, the partnership with Paris-based venture capital firm Partech “will help L’Oreal tap into innovations and services that...

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