EWG Presses Mary Kay Sales Reps To Champion ‘Real Cosmetics Reform’

Mary Kay’s ongoing annual event for an expected 30,000 independent sales reps has at least one virtual gatecrasher – the Environmental Working Group – which is targeting attendees with digital messaging touting the proposed Personal Care Products Safety Act, a bill the direct seller opposes.

The Environmental Working Group says it has struggled to make inroads with Mary Kay Inc. leadership regarding the proposed Personal Care Products Safety Act, so it is taking its message of “real cosmetics reform” to the company’s independent sales force.

An estimated 30,000 independent reps are gathering in Dallas for the direct seller’s annual seminar June 24-Aug. 6, where they’ll...

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