In its second letter of the year, US Office of Prescription Drug Promotion says Xeris Pharmaceuticals’ television ad fails to include important risk information and misleadingly suggests Gvoke pre-filled syringe can be easily used.
FDA cites Xeris for misleading TV ad about diabetes drug Gvoke • Source: Shutterstock
The US Food and Drug Administration criticized Xeris Pharmaceuticals, Inc.'s Gvoke PFS (glucagon pre-filled syringe) television advertisement for leaving out serious risks associated with the diabetes drug and claiming it is easy to use.
In a 14 August untitled letter, the Office of Prescription Drug Promotion said these violations “are concerning from a...
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