Novartis AG and AveXis Inc. may be following a well-known approach to shaping the public’s reception of the price of their upcoming one-time gene therapy for spinal muscular atrophy, Zolgensma (onasemnogene abeparvovec).
For the first cell and gene therapies, Spark Therapeutics Inc.’s Luxturna (voretigene neparvovec) and Novartis’ Kymriah (tisagenlecleucel), the approach...






