My City’s Better Than Your City – The PR Offensive For The Post-Brexit EMA

 
• By Maureen Kenny
  
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How much information is too much? We take a look at some of the claims being made by cities keen to host the European Medicines Agency when it relocates from London.

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Brexit means the UK will lose the EMA • Source: Shutterstock

We’re starting to wonder just how much more some of the teams running the bids for the European Medicines Agency could – or indeed should – say about the attributes of the cities they’re promoting. Huge amounts of money and effort are going into the bids, reflecting just how much those in the running want this most prestigious of EU agencies following its Brexit-induced departure from London.

We’ve been keeping an eye on the public relations offensives some of the bid teams are waging on Twitter.

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