OTC drug firms would cannibalize their sales at retailers if they offer online subscription sales, the rapidly growing e-commerce model that offers advantages that appeal to consumers, says former P&G marketing executive Brent Walker.
Sales of most OTC drugs are better-suited for conventional retail venues regardless of whether rapidly growing online subscription marketers are ushering in a new e-commerce paradigm, says Brent Walker, a marketing and e-commerce consultant.
Walker, who previously led health care marketing initiatives for Procter & Gamble Co., notes some OTC drugs and consumer...
Developments in India and Pakistan are designed to standardize how drug companies disclose their expenses associated with health care professionals.
AbbVie’s migraine ad overstates the drug’s benefit, a problem that is amplified by using a celebrity, the agency says.
The lung cancer drug Krazati from Bristol Myers Squibb’s Mirati Therapeutics drew an FDA ad/promo untitled letter, highlighting the agency's trend of pursuing false or misleading efficacy claims, particularly when data comes from outside approved labeling.
The UK and EU pharma industry associations have defended their respective codes of practice despite alarming study results. Meanwhile, a consultation on proposals to revise the UK code received over 3,500 comments.
Joint clinical assessment reports must be descriptive rather than reach definitive conclusions, and must not interfere with national decision making processes, according to new EU guidance.
Developments in India and Pakistan are designed to standardize how drug companies disclose their expenses associated with health care professionals.
The agency’s plan for advanced manufacturing seeks more harmonization, while also seeking to codify internal practices with guidance and training.
